| Travel & Leisure |
| COMCAST MARKETS |
| Research |
| Examples & Testimonials |
| Travel & leisure on demand |
| Video on Demand 3-30 minutes of content | |
 Navigation |
 Custom Feature |
 |
 |
iTV Turbo-Charge Your 30-Second Ad |
|
 Request for Information (RFI) Viewers Opt-In to Receive Follow-Up Information |
 Telescoping Seamless Link Between :30 Spot And VOD Feature. |
Comcast.net Banner Ads That Make Big Impressions |
|
 300x250 banner ad |
 In Banner Video Ad |
| "Comcast Spotlight’s iTV technologies produce great results!
We recently tested telescoping and RFI in our Chicago campaign, and the results greatly exceeded our expectations. On a cost-per-lead basis, RFI proved to be more efficient than both print and the web; and telescoping helped us launch a gay travel theme, generating generous views of our video on demand feature—that Comcast produced for us! They are way ahead of the game when it comes to travel advertising. They helped us to not just reach our target audience, but to engage them into action and our bookings are up!" Pearleen Mofford |